Casablanca, Apr. 24 - About 20 new cases of breast cancer are declared daily in Morocco, that is 7,000 new cases a year, Dr. Rachid Bekkali, executive director of the Lalla Salma Association to Fight Cancer revealed on Thursday.
In order to contain the spread of this disease among women, the Association will, on Friday, launch a national campaign to raise awareness as to the importance of early cancer screening.
The USD 480,000 campaign, due to run until May, will target women aged above 45, as well as health professionals.
It will use posters, TV and radio commercials, as well as testimonies from patients, in addition to handing out leaflets to practitioners and the public, especially on self-examination of breasts.
The campaign will incite women to make early self-examination, the association executives said.
They stressed that 90% of the cases can be cured if discovered early, assuring of the existence of treatments that can be administered for free to poor patients.
-- Maghreb Arabe Press
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