The inspiration for the logo came from the notion of female leadership in business and its contribution to the tremendous growth of the nation’s economy.
'The significant participation by female Qatari nationals in the growth of the economy and the potential for its future is what I wanted to capture visually,’ said the designer. 'In the logo, the female silhouette is draped with Qatar’s flag, demonstrating the role of women in shaping the country and conversely, the country’s role in defining the Qatari woman’s identity; one shapes the other. The Qatari female is facing a pearl which is a symbol of the country’s future and the harvesting of its rewards in terms of business growth and female leadership,’ she explained.
'Qatar is going through an impressive period of economic growth fuelled by its strong belief in its educated individuals. The Qatari woman is at the centre of this growth. She is taking confident steps in all sectors, shaping the nation’s future, with her male companion, side by side. Her success stories are an inspiration and a legacy for future generations. The design came to convey these concepts altogether in harmony.
The logo is kept delicate and simple, yet sophisticated and bold in announcing the success and appreciation of Qatari women,' concluded Fatma Al Moghunni. The logo for the Qatar Business Women Award bears the colours and designs motifs of the Qatar national flag. The crimson hues and indented triangular pattern of the flag have been kept intact and are seen surrounding the profile of a Qatari national woman.
Launched in December 2007 under the auspices of Her Highness Sheikha Mozah Bint Nasser Al Misnad, the QBWA was created to identify and reward excellence in female managerial ability in the Qatari workforce. The QBWA is open to female Qatari nationals over the age of 21 and accepts applications in two categories, namely 'business owners’ and 'business professionals’.
Two workshops have been conducted in Arabic and English to provide interested ladies with the relevant information and details about the application process and selection criteria for this unique award.
The QBWA is organised through a partnership between the Qatar Chamber of Commerce & Industry, the Qatari Business Women Forum, and Qatar Shell and the award ceremony will take place on December 4th, 2008 at the Ritz-Carlton Hotel, Doha.
-- www.ameinfo.com
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