Gulf Daily News
By ANITA THOMAS, Posted on » Monday, May 04, 2009
A SERIES of public service announcements by women's groups could soon be aired on national television.
It follows a three-week workshop in which they were taught how to use computer technology to write, film and edit video messages.
The scheme was organised by the New York-based Barefoot Workshop, along with the Bahrain-based Smart Coaching and Research Centre.
Representatives of seven Bahraini women's organisations have written, directed and filmed a series of 30-second public service announcements, which were first screened last night at the Gulf Hotel.
The announcements aim to raise awareness of women's issues such as access to technology, participation in next year's national elections, domestic abuse, illiteracy and youth development.
Organisers hope they will also be broadcast on national television, posted on the Internet and even distributed to mobile phones.
Awareness
"We hope to support societies in Bahrain, particularly women's societies, to raise awareness about various issues faced by them," said programme director Alison Fast.
"We hope that this will be the first of a series of movements that will create awareness about the issues present within the society.
"Each women's society we have worked with has its own agenda for moving forward and has been equipped to spread public service announcements through the channels they choose and to the audience that they are aimed at."
The societies hope their messages will reach wider audience as possible thanks to advanced technology.
"We are hoping to be able to air the announcements on television where the majority of people can have access to them," said Ms Fast.
"Even illiterate people will be able to view them because nearly everyone watches television these days.
"Also sending them to people as messages on their mobile phones and posting them on the Net will definitely help reach more people."
Participating organisations included the Bahrain Young Ladies Association, Bahraini Society for Women's Development, Bahrain Women's Association - Human Development, Al Reef Young Lady Society, Hamad Town Women's Society, Awal Women's Society, Smart Coaching and Research Centre and the Batelco Care Centre for Family Violence Cases.
Showing posts with label Public Service Announcements. Show all posts
Showing posts with label Public Service Announcements. Show all posts
Tuesday, May 5, 2009
Wednesday, April 15, 2009
Yemen: Promoting Yemeni Women’s Political Participation through Media Tools
MEPI
Yemeni women have been successful in removing many legal obstacles to their political advancement. However, they still have a long way to go in terms of overcoming social barriers that pose a serious challenge to their integration in the public sphere. Moreover, gender stereotyping often undermines women’s capacity to lead by misrepresenting their genuine talents and aptitudes. In Yemen, the burden often lies on civic groups to collaborate and deliver information that breaks down cultural biases against women and eradicates discriminatory practices. One such group in Yemen, the Awam Development and Cultural Institution, a non-governmental not-for-profit organization, organized a media awareness campaign, supported by the Middle East Partnership Initiative (MEPI) local grants program. The project used audio and audiovisual tools to alleviate misguided perceptions on women and encourage their representation in upcoming parliamentary elections.
“This project is for the sake of women in a society that believes in women as effective participants in political decision making”, Thoraya Dimaj, Executive Director of Awam, commented to local press. As part of the MEPI-funded project, Awam partnered with a local TV production company to produce a documentary film on Yemeni women’s achievements in various fields, and a comedy sketch portraying socio-cultural factors that block women’s political advancement. In addition, Awam invited Sanaa University students to participate in a contest to produce an original script for a 30-second public service announcement (PSA). The script delivered a message of awareness and urge for change and action to eliminate social inequality and raise women’s status in the political field. Out of 60 PSA scripts, eight were chosen to have the most compelling messages, out of which one was awarded to a female student for producing the greatest script.
“The importance of announcing the women’s political empowerment script winner is that it will encourage the delivery of a media awareness message that targets all sectors of society through various media tools”, commented Ms. Dimaj. She added that the winning script will be broadcast on local radio stations, and the other scripts will be edited and also broadcast. The documentary on women’s achievements is expected to be completed in May 2009.
Activities of this MEPI lcoal grant project were covered extensively in Yemeni local press including 14October, SabaNews, and Mareb Press.
Yemeni women have been successful in removing many legal obstacles to their political advancement. However, they still have a long way to go in terms of overcoming social barriers that pose a serious challenge to their integration in the public sphere. Moreover, gender stereotyping often undermines women’s capacity to lead by misrepresenting their genuine talents and aptitudes. In Yemen, the burden often lies on civic groups to collaborate and deliver information that breaks down cultural biases against women and eradicates discriminatory practices. One such group in Yemen, the Awam Development and Cultural Institution, a non-governmental not-for-profit organization, organized a media awareness campaign, supported by the Middle East Partnership Initiative (MEPI) local grants program. The project used audio and audiovisual tools to alleviate misguided perceptions on women and encourage their representation in upcoming parliamentary elections.
“This project is for the sake of women in a society that believes in women as effective participants in political decision making”, Thoraya Dimaj, Executive Director of Awam, commented to local press. As part of the MEPI-funded project, Awam partnered with a local TV production company to produce a documentary film on Yemeni women’s achievements in various fields, and a comedy sketch portraying socio-cultural factors that block women’s political advancement. In addition, Awam invited Sanaa University students to participate in a contest to produce an original script for a 30-second public service announcement (PSA). The script delivered a message of awareness and urge for change and action to eliminate social inequality and raise women’s status in the political field. Out of 60 PSA scripts, eight were chosen to have the most compelling messages, out of which one was awarded to a female student for producing the greatest script.
“The importance of announcing the women’s political empowerment script winner is that it will encourage the delivery of a media awareness message that targets all sectors of society through various media tools”, commented Ms. Dimaj. She added that the winning script will be broadcast on local radio stations, and the other scripts will be edited and also broadcast. The documentary on women’s achievements is expected to be completed in May 2009.
Activities of this MEPI lcoal grant project were covered extensively in Yemeni local press including 14October, SabaNews, and Mareb Press.
Tuesday, December 23, 2008
Saudi Arabia: Campaign against maid abuse
By Magdi Abdelhadi
BBC Arab Affairs Analyst
A Saudi Arabian campaign against the abuse of domestic workers in the country has sparked controversy.
There are an estimated 1.5 million foreign domestic workers in Saudi. Many complain of abuse.
Critics say the ads misrepresent Saudi society. Rights activists say abuse is common, and acknowledging it is a first step towards solving the problem.
A report by Human Rights Watch earlier this year said some foreign workers are treated like slaves.
The adverts appeared on Saudi-owned satellite channels and newspapers.
A television advertisement, the first of its kind, shows a Saudi man shouting angrily at a foreign maid for failing to iron his clothes properly. We are obliged to treat servants well. Why ask them to do things that we can't bear ourselves? If we have mercy on them, then Allah will have mercy on us.
Another sequence shows the man in his car honking and yelling racist abuse at an Asian man.
The sketches end with him praying, asking God for help and mercy as a caption appears with the words "man la yarham, la yurham (He who shows no mercy, will receive no mercy [from God])".
This is the slogan of the Rahma (Mercy) campaign which has appeared on Saudi-owned satellite channels , MBC and Rotana, and some newspapers.
The print version of the campaign, which appeared in the London-based Al Hayat, showed a maid held inside a kennel with a dog collar around her neck, and a foreign chauffeur harnessed like a horse with a Saudi woman holding the reins.
'Misrepresentation'
But major Saudi newspapers have refused to publish the advertisement, apparently because for them, it was too shocking.
A campaign image showed a maid being fed from a dog bowl
Some writers and journalists have called for an end to the campaign because they believe it shows Saudi people as cruel and heartless.
Journalist Terad Al al-Asmari, told Islamonline, that the campaign overlooked abuse of domestic workers in other societies.
"It could lead to hatred between foreign labour and the Saudi citizen," he argued.
A Saudi academic, Dr Moutlaq al-Mouteery, criticised airing the campaign on satellite channels. Dr Mouterriy wrote saying that "discussing domestic problems on satellite channels turns them into a scandal [for Saudi Arabia]".
The director general of the Saudi advertising agency, behind the campaign, Qaswara al-Khateeb, defended the media drive.
"We sometimes forget that those who we deal with helpers are actually human beings," Mr Khateeb told the Saudi newspaper Arab News.
"We are obliged to treat them well. Why ask them to do things that we can't bear ourselves? If we have mercy on them, then Allah will have mercy on us."
Mr Khateeb told the BBC that the campaign was financed by a big Saudi corporation, but he refused to disclose which, adding that the backers did not want the message of the campaign to be associated with any particular group.
BBC Arab Affairs Analyst
A Saudi Arabian campaign against the abuse of domestic workers in the country has sparked controversy.
There are an estimated 1.5 million foreign domestic workers in Saudi. Many complain of abuse.
Critics say the ads misrepresent Saudi society. Rights activists say abuse is common, and acknowledging it is a first step towards solving the problem.
A report by Human Rights Watch earlier this year said some foreign workers are treated like slaves.
The adverts appeared on Saudi-owned satellite channels and newspapers.
A television advertisement, the first of its kind, shows a Saudi man shouting angrily at a foreign maid for failing to iron his clothes properly. We are obliged to treat servants well. Why ask them to do things that we can't bear ourselves? If we have mercy on them, then Allah will have mercy on us.
Another sequence shows the man in his car honking and yelling racist abuse at an Asian man.
The sketches end with him praying, asking God for help and mercy as a caption appears with the words "man la yarham, la yurham (He who shows no mercy, will receive no mercy [from God])".
This is the slogan of the Rahma (Mercy) campaign which has appeared on Saudi-owned satellite channels , MBC and Rotana, and some newspapers.
The print version of the campaign, which appeared in the London-based Al Hayat, showed a maid held inside a kennel with a dog collar around her neck, and a foreign chauffeur harnessed like a horse with a Saudi woman holding the reins.
'Misrepresentation'
But major Saudi newspapers have refused to publish the advertisement, apparently because for them, it was too shocking.
A campaign image showed a maid being fed from a dog bowl
Some writers and journalists have called for an end to the campaign because they believe it shows Saudi people as cruel and heartless.
Journalist Terad Al al-Asmari, told Islamonline, that the campaign overlooked abuse of domestic workers in other societies.
"It could lead to hatred between foreign labour and the Saudi citizen," he argued.
A Saudi academic, Dr Moutlaq al-Mouteery, criticised airing the campaign on satellite channels. Dr Mouterriy wrote saying that "discussing domestic problems on satellite channels turns them into a scandal [for Saudi Arabia]".
The director general of the Saudi advertising agency, behind the campaign, Qaswara al-Khateeb, defended the media drive.
"We sometimes forget that those who we deal with helpers are actually human beings," Mr Khateeb told the Saudi newspaper Arab News.
"We are obliged to treat them well. Why ask them to do things that we can't bear ourselves? If we have mercy on them, then Allah will have mercy on us."
Mr Khateeb told the BBC that the campaign was financed by a big Saudi corporation, but he refused to disclose which, adding that the backers did not want the message of the campaign to be associated with any particular group.
Wednesday, December 10, 2008
Saudi Arabia: 'Don't strip me of my humanity'
Riyadh: The one-minute video airing on Saudi-owned satellite channels shows an Arab businessman screaming at his maid, pleading poverty when a domestic server asks to be paid, and denying an employee time off to visit his daughter in the hospital.
The clip closes with the businessman at prayer, pleading God for compassion, before fading to a line that reads: "He who is not merciful himself, will not be afforded mercy [by Allah]".

The video is part of the 'Mercy' campaign, a privately funded public service effort aimed at reminding Gulf Arabs that their religion requires them to treat employees, particularly their omnipresent maids and drivers, in a humane way.
The 'Mercy' campaign also includes brutally candid ads in Saudi newspapers, including one that depicts a maid peeking out from a doghouse with a chain around her neck. "Don't Strip Me of My Humanity!" the title reads.
"We want to raise public interest, to make people talk...and remind people what Islam is saying," says Kaswara Al Khatib, managing director of FullStop, the Jeddah-based advertising firm producing the public service ads, or PSAs.
Social responsibility
Al Khatib says the campaign is part of his company's social responsibility. "I look at what is going on around us and try to do something about it," he says.
The way some people treat their household help is "not good enough", he says, noting that 13-hour workdays are common and that living conditions are sometimes poor. "We think it's normal, but maybe we need to check, to go the extra mile," he says. "We need to treat them as equals."
Mercy is an important virtue in Islam. According to its scriptures, the Prophet Mohammad (Peace Be Upon Him) once said: "The merciful are shown mercy by the All-Merciful. Have mercy on those on earth, and the Lord of the Heavens will have mercy on you."
And before beginning most endeavours, Muslims invoke God's blessing by saying, "In the name of Allah the most Merciful, the most Compassionate."
Nonetheless, the treatment of foreign workers in Saudi Arabia and other Gulf countries is a sensitive and controversial matter, with critics charging that they are often underpaid and overworked.
There are an estimated 5.6 million foreigners living in Saudi Arabia, whose native population is 22.5 million, according to the CIA World Factbook. Many foreign workers are from poor Asian countries, such as Nepal, Pakistan, and Bangladesh.
In July, the New York-based Human Rights Watch (HRW) issued a report about the conditions of the estimated 1.5 million household staff workers in Saudi Arabia. The report, titled As If I Am Not Human, said that these workers "receive less protection in Saudi Arabia than other categories of workers, exposing them to egregious abuses with little or no hope of redress.
"While many domestic workers enjoy decent work conditions," the report said, others endure "slavery-like conditions" that included "nonpayment of salaries, forced confinement, food deprivation, excessive workload, and instances of severe psychological, physical, and sexual abuse."
Exaggerated
The report caused a furore in Saudi Arabia, where newspaper columnists and government officials slammed it for being one-sided and exaggerated.
Many Saudis say that they, too, are victims, citing instances of maids running away to look for higher paying jobs after their employers had paid several hundred dollars to bring them to the kingdom.
"I'm sure there are abuses," Turki Al Sudairy, president of the government-appointed Human Rights Commission, said in a phone interview. "But a neutral person would think that all Saudis are doing this...We want a fair judgment. They [HRW] never thought that there are cases where the girls are hurting their employers."
Mazen Hayek, spokesman for the Middle East Broadcasting Centre (MBC) in Dubai, said that there has not been a lot of viewer feedback about the television ads of the 'Mercy' campaign.
He attributed this to the fact that "it's not an accusatory campaign, it's an awareness campaign...It calls for basic human rights and good treatment of human beings...It's not controversial".
MBC and MBC-owned Al Arabiya TV, which are popular throughout the Middle East, are both airing the three 'Mercy' videos "free of charge as part of its commitment to society," Hayek says.
MBC is owned by an in-law of the late Saudi King Fahd.
Rotana, another popular satellite television network among Arab audiences, which is owned by Saudi Prince Al Waleed Bin Talal, is also planning to air the 'Mercy' videos, Al Khatib says.
Glimpses
Apart from the clip of the Arab businessman, two others show an Arab housewife shouting abuse at her maid, who appears to be Filipina. In one, she tells the maid to "get out of my sight" and in another, she yells at her "not to sleep until the house is spotless" as she apparently retires for the night.
The 'Mercy' ads are not appearing on Saudi government-owned television stations, Al Khatib says.
One Saudi newspaper offered the print version of the campaign declined to take it, but several others are running it, he added.
He says he'd only seen one negative comment so far from one newspaper reader. The $100,000 cost of the videos and print ads, which were all produced in Saudi Arabia, was borne by an individual who wanted to remain anonymous, Al Khatib says.
His firm has done other public service campaigns in the past, he adds, including ones against smoking and gossiping. Others have encouraged people to be good to their mothers, be devout Muslims, and demonstrate their patriotism by helping to improve Saudi society.
-- Caryle Murphy, Christian Science Monitor
The clip closes with the businessman at prayer, pleading God for compassion, before fading to a line that reads: "He who is not merciful himself, will not be afforded mercy [by Allah]".

The video is part of the 'Mercy' campaign, a privately funded public service effort aimed at reminding Gulf Arabs that their religion requires them to treat employees, particularly their omnipresent maids and drivers, in a humane way.
The 'Mercy' campaign also includes brutally candid ads in Saudi newspapers, including one that depicts a maid peeking out from a doghouse with a chain around her neck. "Don't Strip Me of My Humanity!" the title reads.
"We want to raise public interest, to make people talk...and remind people what Islam is saying," says Kaswara Al Khatib, managing director of FullStop, the Jeddah-based advertising firm producing the public service ads, or PSAs.
Social responsibility
Al Khatib says the campaign is part of his company's social responsibility. "I look at what is going on around us and try to do something about it," he says.
The way some people treat their household help is "not good enough", he says, noting that 13-hour workdays are common and that living conditions are sometimes poor. "We think it's normal, but maybe we need to check, to go the extra mile," he says. "We need to treat them as equals."
Mercy is an important virtue in Islam. According to its scriptures, the Prophet Mohammad (Peace Be Upon Him) once said: "The merciful are shown mercy by the All-Merciful. Have mercy on those on earth, and the Lord of the Heavens will have mercy on you."
And before beginning most endeavours, Muslims invoke God's blessing by saying, "In the name of Allah the most Merciful, the most Compassionate."
Nonetheless, the treatment of foreign workers in Saudi Arabia and other Gulf countries is a sensitive and controversial matter, with critics charging that they are often underpaid and overworked.
There are an estimated 5.6 million foreigners living in Saudi Arabia, whose native population is 22.5 million, according to the CIA World Factbook. Many foreign workers are from poor Asian countries, such as Nepal, Pakistan, and Bangladesh.
In July, the New York-based Human Rights Watch (HRW) issued a report about the conditions of the estimated 1.5 million household staff workers in Saudi Arabia. The report, titled As If I Am Not Human, said that these workers "receive less protection in Saudi Arabia than other categories of workers, exposing them to egregious abuses with little or no hope of redress.
"While many domestic workers enjoy decent work conditions," the report said, others endure "slavery-like conditions" that included "nonpayment of salaries, forced confinement, food deprivation, excessive workload, and instances of severe psychological, physical, and sexual abuse."
Exaggerated
The report caused a furore in Saudi Arabia, where newspaper columnists and government officials slammed it for being one-sided and exaggerated.
Many Saudis say that they, too, are victims, citing instances of maids running away to look for higher paying jobs after their employers had paid several hundred dollars to bring them to the kingdom.
"I'm sure there are abuses," Turki Al Sudairy, president of the government-appointed Human Rights Commission, said in a phone interview. "But a neutral person would think that all Saudis are doing this...We want a fair judgment. They [HRW] never thought that there are cases where the girls are hurting their employers."
Mazen Hayek, spokesman for the Middle East Broadcasting Centre (MBC) in Dubai, said that there has not been a lot of viewer feedback about the television ads of the 'Mercy' campaign.
He attributed this to the fact that "it's not an accusatory campaign, it's an awareness campaign...It calls for basic human rights and good treatment of human beings...It's not controversial".
MBC and MBC-owned Al Arabiya TV, which are popular throughout the Middle East, are both airing the three 'Mercy' videos "free of charge as part of its commitment to society," Hayek says.
MBC is owned by an in-law of the late Saudi King Fahd.
Rotana, another popular satellite television network among Arab audiences, which is owned by Saudi Prince Al Waleed Bin Talal, is also planning to air the 'Mercy' videos, Al Khatib says.
Glimpses
Apart from the clip of the Arab businessman, two others show an Arab housewife shouting abuse at her maid, who appears to be Filipina. In one, she tells the maid to "get out of my sight" and in another, she yells at her "not to sleep until the house is spotless" as she apparently retires for the night.
The 'Mercy' ads are not appearing on Saudi government-owned television stations, Al Khatib says.
One Saudi newspaper offered the print version of the campaign declined to take it, but several others are running it, he added.
He says he'd only seen one negative comment so far from one newspaper reader. The $100,000 cost of the videos and print ads, which were all produced in Saudi Arabia, was borne by an individual who wanted to remain anonymous, Al Khatib says.
His firm has done other public service campaigns in the past, he adds, including ones against smoking and gossiping. Others have encouraged people to be good to their mothers, be devout Muslims, and demonstrate their patriotism by helping to improve Saudi society.
-- Caryle Murphy, Christian Science Monitor
Wednesday, May 14, 2008
Morocco: Morocco actively fighting cancer
Television campaigns in Morocco attempt to raise awareness that the early detection of breast cancer through screenings can result in a full recovery in 90% of cases.

The battle against cancer in Morocco has escalated in recent years. The number of those affected by the disease is still unclear, but specialists take on an estimated 30,000 new cases each year, 12,000 of which are treated in oncology centres.
Awareness-raising campaigns are increasingly widespread. The latest large-scale campaign on the importance of breast cancer screening is running throughout the month of May. This national campaign was launched by the Lalla Salma Cancer Research Association (ALSC) with a budget of 3.5 million dirhams. According to the programme organisers, some 7,000 breast cancer cases are reported each year – an average of twenty per day.
ALSC Executive Director Rachid Bekkaly told Magharebia that cancer remains little-known and screenings are approached with fear because the illness is associated with death. He stressed that cancer, if caught in its early stages, can be cured in 90% of cases, and that products for its treatment are available and provided free of charge for those on low incomes and those not already on treatment programmes.
"We want to encourage women to go for early diagnosis before the disease reaches its more serious stages," he said.
The current campaign is distributing information about the disease, to spur people into action on the early detection of breast cancer. In addition to posters and televised announcements, entertainers have become involved in the campaign, with a promotional song broadcast by TV channels and radio stations.
The chairman of the ALSC’s scientific committee, Moulay Tahar Alaoui, said the health ministry is working, in collaboration with the association, to develop oncology centres in several of Morocco's regions, with new clinics opening up in Fes, Marrakech, Oujda, Agadir and very soon in Al Hoceima, to add to those in Rabat and Casablanca.
In addition, a drug-purchasing fund for the needy will be introduced to improve the accessibility of treatment.
Also as part of the national effort, the nation's first breast and cervical cancer screening centre was inaugurated May 6th at the Souissi Maternity Hospital in Rabat. This flagship centre, set up by the ALSC, the health ministry and Rabat University Hospital (CHU), with support from the Rabat-Salé-Zemmour-Zaers regional council, can see up to 30,000 people per year. Patients are referred by the various health centres across the region for more specialised mammography, biopsy and colposcopy examinations, as well as for specialist gynaecological consultations.
The centre will make it possible to see patients flagged during screening, perform a diagnosis and then refer them on to specialists for treatment as needed.
Breast and cervical cancer were emphasised because, according to the ALSC, these two varieties affect 50% of cancer sufferers in Morocco.
By Sarah Touahri for Magharebia

The battle against cancer in Morocco has escalated in recent years. The number of those affected by the disease is still unclear, but specialists take on an estimated 30,000 new cases each year, 12,000 of which are treated in oncology centres.
Awareness-raising campaigns are increasingly widespread. The latest large-scale campaign on the importance of breast cancer screening is running throughout the month of May. This national campaign was launched by the Lalla Salma Cancer Research Association (ALSC) with a budget of 3.5 million dirhams. According to the programme organisers, some 7,000 breast cancer cases are reported each year – an average of twenty per day.
ALSC Executive Director Rachid Bekkaly told Magharebia that cancer remains little-known and screenings are approached with fear because the illness is associated with death. He stressed that cancer, if caught in its early stages, can be cured in 90% of cases, and that products for its treatment are available and provided free of charge for those on low incomes and those not already on treatment programmes.
"We want to encourage women to go for early diagnosis before the disease reaches its more serious stages," he said.
The current campaign is distributing information about the disease, to spur people into action on the early detection of breast cancer. In addition to posters and televised announcements, entertainers have become involved in the campaign, with a promotional song broadcast by TV channels and radio stations.
The chairman of the ALSC’s scientific committee, Moulay Tahar Alaoui, said the health ministry is working, in collaboration with the association, to develop oncology centres in several of Morocco's regions, with new clinics opening up in Fes, Marrakech, Oujda, Agadir and very soon in Al Hoceima, to add to those in Rabat and Casablanca.
In addition, a drug-purchasing fund for the needy will be introduced to improve the accessibility of treatment.
Also as part of the national effort, the nation's first breast and cervical cancer screening centre was inaugurated May 6th at the Souissi Maternity Hospital in Rabat. This flagship centre, set up by the ALSC, the health ministry and Rabat University Hospital (CHU), with support from the Rabat-Salé-Zemmour-Zaers regional council, can see up to 30,000 people per year. Patients are referred by the various health centres across the region for more specialised mammography, biopsy and colposcopy examinations, as well as for specialist gynaecological consultations.
The centre will make it possible to see patients flagged during screening, perform a diagnosis and then refer them on to specialists for treatment as needed.
Breast and cervical cancer were emphasised because, according to the ALSC, these two varieties affect 50% of cancer sufferers in Morocco.
By Sarah Touahri for Magharebia
Labels:
breast cancer,
healthcare,
media,
Morocco,
Public Service Announcements
Thursday, January 31, 2008
Jordan and Kuwait: New Public Service Announcements
In December 2007, representatives of Jordanian and Kuwaiti civil society organizations successfully produced their own Public Service Announcements (PSAs), after undergoing digital media training organized by the New York-based organization, Barefoot Workshops. The training taught participants how to conceptualize, film, produce, and edit their own PSAs, and provided these organizations a new tool for engaging a wide audience of fellow citizens on key issues of public concern.
Some of the PSAs have already been screened on television and posted to the participant organizations’ websites. All of the PSAs were posted on YouTube, where they have already been viewed in Arabic and English by more than seven thousand visitors. To watch the PSAs, click here.
Some of the PSAs have already been screened on television and posted to the participant organizations’ websites. All of the PSAs were posted on YouTube, where they have already been viewed in Arabic and English by more than seven thousand visitors. To watch the PSAs, click here.
Labels:
free speech,
Jordan,
Kuwait,
media,
Public Service Announcements,
youth
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